FILM LOCATION ESSENTIALS: REFLECTING ON THE YEAR THAT WAS
As we approach the close of 2024, it's a great time to reflect on the progress we've made at Silverstein Locations, and the steps we've taken to build a stronger, more dynamic film location brokerage. A key part of our success has been the strategic goal setting we've applied throughout the year, ensuring that every decision and action aligns with our long-term vision. This journal post will explore how these goals have shaped our work, the milestones we've achieved and what we're aiming for in the year ahead.
A Year of Strong Goals and Steady Growth
At Silverstein Locations, we set ambitious yet achievable goals at the start of 2024, focusing on four key areas: expanding our exclusive location collection, growing our action vehicle offering, creating more engaging content and strengthening our relationships with location managers, location owners and production companies. As we reflect on these objectives, it’s clear that our progress has been strong, but the journey is far from over.
Exclusive Film Locations: A Step Towards Our Goal
One of our primary goals for this year was to increase our percentage of exclusive film locations—a crucial part of our offering. By bringing 40 new exclusive locations to the market in 2024, we’re just under halfway to achieving our end-of-financial-year target. This growth has been a strategic move, ensuring that we can offer unique, hard-to-find spots for productions that demand the best.
Expanding Our Everyday Home Collection
Another key focus was the expansion of our everyday home collection. Homes are often the heart of a production, and having the right properties available to filmmakers is essential. We set a target of increasing this collection by 10%, and we’ve successfully achieved this goal. The increase in our home inventory allows us to better serve our clients, providing a wider range of choices for location managers and production teams looking for the perfect domestic setting.
The Sorting House, a modern film location in West London.
Strengthening Our Action Vehicle Offering
For Silverstein Locations, the action vehicle sector is a vital part of our business. To meet the growing demand for productions, we set out to strengthen our offering of action vehicles. By partnering with new independent vehicle owners, we've expanded our fleet significantly. The result? A 300% increase in car bookings—a remarkable achievement that reflects the success of this initiative. But we’re not stopping here. In the coming year, we plan to broaden our action vehicle range even further, introducing exciting new options for private jets to meet the diverse needs of the industry.
Engaging Content: Video Tours and Interviews
Creating visually engaging content was another key goal for 2024. We wanted to not only showcase the properties and vehicles in our portfolio but also build a stronger online presence. To achieve this, we launched onto TikTok, where we've been able to share behind-the-scenes footage, film location video tours and location owner interviews. With the help of incredible videographer Ed Curtis, we’ve been able to create professional, high-quality content that resonates with our audience. Our video tours and interviews have been well received, helping to raise awareness of Silverstein Locations and the variety of locations we offer.
Building Stronger Relationships with Location Managers and Production Companies
At Silverstein Locations, we understand that relationships are key to success in this industry. We set a goal to strengthen our connections with location managers and production companies, and we’ve made great strides in this area. Our email newsletter now reaches around 4,500 new contacts, and we’ve deepened our relationships with key returning clients. This ongoing communication ensures that we remain top-of-mind for location scouts and managers, and we’re confident that these stronger relationships will continue to pay off in the years to come as the industry bounces back.
Join our growing network today by filling in your details at the bottom of this webpage.
Looking Ahead: What’s Next for Silverstein Locations?
While 2024 has been a year of impressive growth and achievement, we’re already looking ahead to what’s next. The film location industry is always evolving, and so are we. Here’s what we’re aiming for in the year to come:
Website Optimisation: Enhanced Search Functionality
Our website is a major tool for our business (we are very proud of it!), so we’re committed to ensuring it’s as user-friendly and efficient as possible. One of our top priorities for next year is to optimise the website's search functionality, making it easier for location managers, production teams and scouts to find exactly what they’re looking for. To make this happen, we’re collaborating with SuperScout, a leader in film location technology, to enhance the site’s functionality. With this new technology in place, we’re confident that our website will become an even more powerful tool for both our clients and ourselves.
Expanding Our Action Vehicle Offering: The Sky’s the Limit
We’ve seen a tremendous response to our action vehicle offering this year, but we’re not stopping here. In 2025, we want to continue expanding our fleet to offer even more specialised vehicles for the film industry. This includes introducing unique vehicles and broadening our relationships with direct action vehicle owners—something we know will open up exciting new possibilities for productions. We’re constantly listening to feedback from our clients to ensure we’re meeting the industry’s evolving needs, and we plan to keep pushing the boundaries of what we can offer.
Becoming Your Go-To Film Location Brokerage
Our ultimate goal is to become the first name on your list when it comes to film location brokerage. We want Silverstein Locations to be your go-to resource for all things location-related, from exclusive properties to action vehicles. To do this, we’re committed to providing not only the best locations but also an exceptional, personalised service that ensures your needs are met every step of the way. We’re dedicated to building long-term relationships that benefit both our clients and our team, and we’re excited about the journey ahead.
Have feedback for us? Reach out to let us know how we can do better.
BTS from Kai Havertz shoot at Hertfordshire film location with action vehicle sourced by SL.
Calling All Location and Vehicle Owners: Join the Silverstein Locations Portfolio
If you’re a location or vehicle owner with a unique space or one-of-a-kind action vehicle that could help bring a production to life, we want to hear from you! At Silverstein Locations, we’re always looking for new and exciting properties to add to our collection. Whether you own a striking architectural gem, a charming domestic setting or a high-performance vehicle, your offering could be the perfect fit for one of the many productions we work with.
Joining Silverstein Locations is simple. By registering your property or vehicle with us, you gain access to an extensive network of location managers, scouts and production companies across the UK and beyond. Our team will work closely with you to ensure that your location or vehicle is showcased to its full potential, creating opportunities for film, TV and commercial bookings.
Not only do we offer personalised service and industry expertise, but we also work hard to ensure that all bookings are managed efficiently and with full support throughout the process. By partnering with us, you’ll have the peace of mind that comes with working alongside one of the most trusted film location brokers in the industry.
Why Register With Silverstein Locations?
Exposure to Top Productions: We connect you with the best location managers and production companies.
Hassle-Free Bookings: Our experienced team takes care of everything, ensuring a smooth and professional process.
Increase Your Revenue: With more productions requiring unique locations and vehicles, we’ll help you maximise your earnings.
Personalised Service: We tailor our approach to suit your needs, ensuring your property or vehicle is marketed effectively.
If you have a location or vehicle that could be the next big hit in film, now’s the time to reach out. Join the Silverstein Locations portfolio and let’s create something extraordinary together.
